Product design leadership, when it matters most.
Hey!
For the past 13+ years I've worked with startups, agencies and global companies leading product strategy, shaping user experiences and building products used by millions.
Today I partner with teams as a Fractional Design Lead or Principal Product Designer.
I'm Fabio, a product designer and design leader helping teams turn complex ideas into products people love.
Why teams bring me in
Sometimes you don't need another full-time hire.
You need someone who can bring clarity to an important product, lead difficult decisions, raise the quality of the work and help the team move forward.
That's where I come in.
Services
Fractional Design Leadership
Experienced product design leadership without hiring full-time.
Principal Product Design
Hands-on product design for high-impact initiatives.
Product Experience Sprint
A focused engagement to solve a specific product challenge.
Selected work
Selected projects where I led design decisions that improved products, aligned teams, and delivered real business impact.
How I Work
Understand
Learn the business, product and people before making decisions.
Align
Create clarity around priorities, goals and the path forward.
Design
Explore, test and refine ideas with speed and purpose.
Deliver
Work closely with engineering to bring the right solution to life.