Fabio Ruilova
Product Design Lead
I’m Fabio, a Dubai-based Product Design Lead with 13 years of experience building digital products that are easy to use, well-crafted, and commercially sound. I enjoy working closely with teams, asking the right questions, and turning complex problems into clear, practical solutions. Good coffee helps.
Featured work (3)
Selected projects where I led design decisions that improved products, aligned teams, and delivered real business impact.
I design flows and journeys that make sense to users and support clear business goals.
UX Design
I use interviews, testing, and data to uncover insights and guide better design decisions.
Research
I support designers as they grow their craft, build confidence, and increase their impact.
Mentorship
Brand & Visual Direction
I create clear visual systems and storytelling that bring brands to life across products.
From early ideas to polished UI, I design digital products that are intuitive, scalable, and built to last.
Product Design
Expertise
Expertize
Product Design
From research to polished UI, crafting intuitive, scalable digital experiences.
UX Design
Designing flows, journeys, and ecosystems that align user needs with business goals.
Research
Uncovering insights through user interviews, testing, and data to drive informed design decisions.
Mentorship
Guiding designers to grow their craft, expand their impact, and shape meaningful.
Brand & Visual Direction
Creating systems and storytelling that bring brands to life.
